KOTA KINABALU: The numerous successes of initiatives under the Hala Tuju Sabah Maju Jaya (SMJ) blueprint must be effectively communicated to the public, said Parti Bersatu Sabah (PBS) Information Chief Datuk Joniston Bangkuai.
Speaking at the closing of a two-day PBS information workshop, he emphasised the need for people to stay informed about SMJ development achievements.
“As part of the Government, PBS members have a duty to share SMJ’s successes, as this is a collective responsibility.
“We should not allow the opposition to undermine SMJ’s achievements and mislead the public, especially when it has delivered positive results,” he said.
PBS Acting President Datuk Seri Dr Joachim Gunsalam was also present at the workshop.
In his speech, Joniston highlighted PBS’ proactive approach to political shifts, urging members to view changes as a means to strengthen the party.
He noted that shifting voter demographics, values and expectations present opportunities for growth.
“Political landscape is ever evolving, and strategies that proved effective decades ago may no longer yield the same results.
“We must look at our party’s journey through a forward-thinking lens and ready to adapt,” he said.
To move forward, Joniston stressed PBS must be agile, innovative and willing to adopt new methods suited to today’s demands.
“When PBS members adjust strategies, it showcases strength and resilience, not weakness.
“We lead by example and we show that evolving PBS’ approach only strengthens our foundation and impact,” he said.
He urged members to strike a balance between honouring the party’s core values and being open to modern and innovative strategies, especially in communications and community engagement.
The two-day workshop featured discussions and insights from SMJ Chief Coordinating Officer Datuk Datu Rosmadi Sulai, who spoke on the Hala Tuju SMJ development plan, and Universiti Malaysia Sarawak (UNIMAS) Associate Professor Dr Arnold Puyok, who shared strategic insights on strengthening Sabah’s political influence and perception management.
The workshop also featured Jo-Anna Sue Henly Rampas, who spoke on connecting with young voters in Sabah.
Jo-Anna is currently pursuing a PhD in political science at UNIMAS.
Additionally, Sabah Law Society’s Datuk Roger Chin presented on Sabah’s rights and state issues, while The Star senior editor Datuk Philip Golingai on social media strategies.
