The 2024 Putra Aria Brand Award trophy, presented to Sabah Tourism Board in the Transportation, Travel & Tourism category (Bronze).
KOTA KINABALU: Sabah Tourism Board (STB) received the Bronze Award – Transportation, Travel & Tourism category at the Putra Aria Brand Awards 2024 held at the Majestic Hotel in Kuala Lumpur yesterday.
The award was received by STB’s Chief Executive Officer, Julinus Jeffery Jimit, on behalf of the organisation. STB has received the Silver and Bronze awards in the same category for 2023 and 2022.
Sabah Tourism Board’s Chief Executive Officer, Julinus Jeffery Jimit (center), together with the STB team, at the Putra Aria Brand Award 2024 ceremony.
Expressing gratitude, Julinus said, “This award is a testament to the collective efforts of our team, stakeholders, and the people of Sabah, who have worked tirelessly to showcase the beauty and uniqueness of our state to the world. We dedicate this recognition to everyone who has been part of our journey.”
The Putra Aria Brand Awards, also known as the “People’s Choice Awards” are regarded as one of Malaysia’s most esteemed brand recognition platforms. The awards are determined through robust consumer research, making this win a significant endorsement from the public for STB’s branding excellence and its contributions to the tourism industry.
STB has consistently led marketing campaigns and strategic initiatives to elevate Sabah’s profile on the global stage. As the tourism industry continues its recovery, this accolade reinforces STB’s dedication to driving growth and setting new benchmarks for excellence in tourism.
