Noredah speaking at the PATA Travel Mart Forum.
NEW DELHI: Sabah’s rise to a highly desired sustainable Meetings, Incentives, Conferences and Exhibitions (MICE) destination is a testament to its remarkable potential, even in its early stages.
Sabah Tourism Board (STB) Chief Executive Officer Noredah Othman underlined how the state’s dedication to conservation is the cornerstone that positions Sabah as the quintessential business event location committed to sustainability.
“Sabah is still in its infancy in the business events sector. We are primarily a leisure destination where nature and adventure come alive.
“The steadfast commitment of the Sabah Government to conservation aligns seamlessly with our sustainable tourism, earning commendations.
“With the establishment of the Sabah International Convention Centre (SICC), the horizon broadens as Sabah gears up to host impactful business events,” she said.
Joniston with Tourism Malaysia Deputy Director General (Promotion) Datuk Musa Yusof (middle), Noredah (left), Julinus (second right) and Humphrey (right).
Noredah, who is also an Executive Board Member of the Pacific Asia Travel Association (PATA), was sharing her insights on Sustainability in MICE Tourism within the context of Sabah at a PATA Forum held in conjunction with the three-day PATA Travel Mart held at the International Exhibition Convention Centre in Pragati Maidan, here, from Oct 4.
As a leisure destination driven by sustainability, Noredah said Sabah eagerly embrace lessons from renowned MICE destinations closer to home, like Kuala Lumpur and Bangkok, charting its course to conduct business events sustainably.
Furthermore, she emphasised the enriching experience awaiting MICE participants in Sabah, offering a glimpse into the state’s ambitious conservation and preservation tourism initiatives.
Also present was Sabah Assistant Tourism, Culture and Environment Minister and STB Chairman Datuk Joniston Bangkuai, who led the STB delegation to India, STB Deputy Chief Executive Officer Julinus Jimit and Senior Marketing Manager Humphrey Ginibun.
