KOTA KINABALU: PG Jewel Sdn Bhd, a home-grown gold jewellery brand under Aurora Italia International Berhad (AIIB), has officially set foot in Borneo with the launch of its flagship store at Bataras Hypermarket Kolombong, here.
The grand opening was officiated by AIIB Managing Director Datin Wira Yvonne Lim, PG Jewel Director Jessie Ng and Aurora Italia Group Chief Operating Officer Harrison Chiang.
Established in 2017, PG Jewel is widely recognized for its excellence in craftsmanship and design, offering an extensive range of exquisite gold jewellery and collectibles, including gold bars and coins. With a blend of heritage and innovation, PG Jewel’s collection features both timeless and contemporary designs in 999 (24K) and 916 (22K) gold—each piece a testament to the brand’s dedication to quality and elegance.
Having operated online for nearly eight years, PG Jewel’s decision to open its first physical outlet was driven by overwhelming demand from East Malaysian customers. The new 1,690 sq. ft. store provides a convenient and immersive experience for walk-in customers to explore and appreciate PG Jewel’s fine creations up close.
“We chose Kota Kinabalu as the location for our flagship store because of the tremendous growth in demand from the East Malaysian market,” said Ng.
“This store brings our products closer to our valued customers here, allowing them to experience our jewellery firsthand—especially those who may not have seen them in person before.
“At PG Jewel, quality is paramount. Each piece undergoes rigorous testing and inspection to ensure exceptional purity and craftsmanship. Supported by advanced facilities and skilled artisans, we uphold the industry’s highest standards,” she added.
In addition to gold jewellery, PG Jewel also offers Au 999.9 gold bars in various weights under the Aurora Italia brand, including the popular 0.25g, 0.5g, and 1g sizes. These bars come with collectible thematic designs inspired by local icons, landmarks, and licensed editions from Marvel©, Disney©, Warner Bros©, DC© and Sanrio©—affordable and ideal for collectors and investors alike.
The store also features a selection of Aurora Italia branded silver jewellery, appealing to a broader audience. PG Jewel aims to position its products not just as adornments but as lasting family treasures.
Looking ahead, PG Jewel sees the Kota Kinabalu flagship outlet as a strategic launchpad for further expansion across Malaysia. “This is just the beginning,” said Chiang.
“We plan to establish 200 PG Jewel outlets nationwide in the coming years, with the next store opening in Ipoh this July.”
To enhance customer experience and ensure transparency, PG Jewel offers real-time daily gold price listings on its official website, www.pgjewel.my, for easy reference.
